The Weight Loss Struggle Have you ever found yourself caught in the endless cycle of weight loss and regain? You're not alone. According to national surveys, approximately 44% of women and 29% of men in the United States actively try to lose weight each year (Serdula et al., 1999) . Yet, despite these efforts, obesity rates continue to climb, with about two-thirds of Americans currently classified as overweight or obese (CDC, 2021). I've been there. When I first started tryin